Frequently asked questions

mymo shows you how heavily each area of your event is used, and when. Every zone has a small mymo.box that continuously estimates occupancy. During the event you see it in mymo.live, and mymo.report brings it all together afterwards. No camera, no one identified.

You usually know how many people came from the door count. Where they actually spent their time, nobody knows. mymo measures several areas at once and shows the distribution over time: which zone was full at 9pm, and which stayed empty all evening.

mymo.live shows you, zone by zone, how full it is right now. You also see the trend from the last few hours and the current hotspots. Afterwards mymo.report brings it all together: peaks, the trend over time, a comparison between zones, insights and recommendations.

An entrance counter is precise about one line. It tells you how many people walked through the door, but nothing about where they went afterwards. mymo measures several areas in parallel, continuously. You get a distribution instead of a total.

The mymo.box picks up anonymous signals that mobile phones send out anyway. From these it estimates how many people are currently in the zone. Picture a virtual circle around the device: that's the area being measured. No image is created, and no one is identified. The device identifier stays inside the box and is never transmitted. Technically, we use Bluetooth for this.

That's the honest limitation of the method: anyone without a device isn't counted. In practice this matters less than you'd think, since Bluetooth runs on almost every device today. The Swiss railway SBB uses it for ticketing, so the technology is active for a large part of the population in Switzerland. Compared with WiFi scanning or dedicated tags at the entrance, it's the more durable basis. This effect is already included in the stated accuracy of ±20%.

With a properly defined zone, mymo lands at around ±20%. What matters most isn't the device, it's the zone size: if the measured circle is too big or too small, the picture is off. That's exactly why we define the zones together with you. An entrance counter tightens this to ±2–5%. If you have your own numbers, from an entrance camera or your ticketing system, you can add them on the mymo platform after the event. That makes the distribution across zones even more precise. The numbers are good for trends, peaks and comparing areas, not for a legally binding headcount.

No. mymo counts per zone, nothing more. No personal data is recorded, no faces, no movement profiles. Nobody is recognised from one event to the next either.

Yes. mymo counts, it doesn't track. Because there's no camera involved and nothing personal ever leaves the box, the questions a video solution would force you to answer never come up in the first place. No facial recognition, no deletion policy for footage, no discussion about retention periods. That holds for the Swiss DSG as much as for the GDPR.

A visible notice at the entrance is standard practice, and we recommend one. We supply the sign, with wording that explains in one sentence what is measured and what isn't. Beyond that we don't think more is needed, since no personal data is collected.

20 minutes. Place the device, connect the power, done. We set up the platform for you beforehand, so there's nothing to configure on the day. No venue WiFi and no IT involvement are needed, since each box connects itself over mobile data. There's no cabling between the boxes.

Almost nothing. You decide which areas matter to you. We do the rest together: we define the zones on a floor plan and work out how large the measured area per box should be. This step is what determines the quality of the data, so we take our time with it.

During the event you see the data live in mymo.live. You download the mymo.report yourself on the mymo platform as soon as the event is over.

Anywhere people spread across several areas. We recommend mymo from around 50 people upward. So far we've measured at conferences, a trade-show booth, an event venue, a café, a coworking space, and a public square over several weeks. It doesn't have to be a classic event: a single evening works just as well as ongoing measurement.

The easiest start is a short demo. After that we look at your event together, work out the questions you want answered, and put together the right setup.